Federal Election 18 May
The Federal Election will be held on 18 May 2019. Unsure what to do on the requirements for advertising political and election matter?
We're here to help and it's not too late!
Get in contact with us today and let us know how we can best help you. Please feel free to email or give us a call on 02 8968 7200.
Inducements in WA Gambling TVCs
On 1 June, 2019, the exception in WA that allows gambling operators to advertise inducements by including the disclaimer 'excludes WA residents' will no longer be available.
CAD is in the process of reviewing all gambling TVCs in preparation for this change. If you require further information regarding the changes or are unsure of what to do, please feel free to email or give us a call on 02 8968 7200.
Are you QSRI and RCMI ready?
The inclusion of compliance with the Quick Service Restaurant Initiative ("QSRI") and Responsible Children's Marketing Initiative ("RCMI") within the AANA Food and Beverages Advertising Code will take effect from 1 June 2019. The change applies to all advertisers of food and beverage products to children, irrespective of whether or not the advertiser is a QSRI or RCMI signatory.
More information on the AANA Food and Beverages Advertising Code is available here.
Get in contact with us today and let us know how we can best help you in getting ready for complying with QSRI and RCMI.
Classification of TVCs
Here at CAD, we provide a rigorous and extensive classification process as part of our review of TVCs. This means that the likelihood of a TVC appearing in an ad break it shouldn't, is significantly reduced.
The main classifications are C, G, PG, M and MA. Each classification includes various classifiable elements, including violence and themes that CAD may consider. For example:
Violence: Depictions of violence must be inexplicit and restrained. More leeway is permitted when the depiction is stylised and/or unrealistic.
Themes: The treatment of social or domestic conflict and psychological themes should be carefully handled. Supernatural or mild horror themes may be included.
Violence: Depictions of violence may be realistically shown only if they are not detailed or prolonged. Any depiction of or verbal reference to violence occurring in a sexual context must be infrequent and restrained, and strictly justified by the story line or program context.
Themes: Most adult themes can be dealt with, but intense adult themes should be handled with care.
If you're interested in a training session on classification of TVCs, or require further information, please get in contact with us.