The New Therapeutic Goods Advertising Code 2018
If you have advertised a therapeutic device in in the past 2 years, you may have received a comment on your CAD approved job. If you haven't, you will shortly receive this.
Please ensure you've read and understood CAD's process in regards to transitioning TVCs from compliance with the 2015 Therapeutic Goods Advertising Code to the new 2018 Code that will take effect from 1 January, 2019.
If you have any questions or would like to register interest in a training session on the new Code, please contact us.
With the busy Christmas period now upon us, we'd like to remind you of our all-important Christmas deadlines for those last minute TVCs before the holiday period.
For Priority Processing Services, remember to submit before 12pm on Friday 21st December.
For Red Hot Services, remember to submit before 9am Monday 24th December.
Sales and Retail Advertising over the Holiday Period
When creating post-Christmas sale TVCs, remember your consumer law requirements, including the following:
Component Pricing: when advertising prices, make sure all fees and charges consumers must pay for goods and services are shown.
Testimonials: if your TVCs include talent making positive statements about your goods or services, make sure you have testimonials on hand for these claims.
Substantiation: make sure you have adequate substantiation for claims made in TVCs.