Webinars now On-Demand
Don’t feel like you’ve missed out!
Our webinar "Things You Should Know about Classification of TVCs" was a great success!
Thank you to all the enthusiastic participants who took part.
Click on the link to access the recording of the webinar now!
You can also check out our earlier webinar "Tips and Tricks: Getting your ads to air quicker!" Click the link below to access the recording of this webinar.
Both webinars are a must for people new to advertising on TV and those who want a refresher on Classification and Australian Consumer Law.
New Political and Election Matter Guidelines
The Australian Communications and Media Authority (ACMA) has recently published a new Political and Election Matter Guidelines which assists identifying whether a TVC is political and/or election matter.
The guidelines include factors the ACMA will consider in determining whether broadcast material is political matter:
· The content of the broadcast
· The overall presentation of the material, including the tone, style and emphasis
· The nature and style of accompanying audio or visual material
· The context surrounding the broadcast.
Both political matter and election matter advertisements need authorisation tags.
Our Tips on how to present Authorisation Tags:
- The tag must be spoken and also appear on screen.
- The tag should be in the same language used in the TVC.
- The tag should appear at the end of the TVC and be completely separate from the content.
- Avoid logos, URLs, or music in the tag.
No longer a requirement to identify who spoke in the TVC.
Under the Commercial Television Industry Code of Practice (Code of Practice), a commercial for alcoholic drinks means a commercial that directly promotes the use or purchase of one or more alcoholic drinks.
ClearAds give an ‘L’ placement code for alcoholic ads, which means it can only be broadcast during certain times. Check out the Code Of Practice for more information.
To help advertisers comply with the ABAC Code the Alcohol Advertising Pre-vetting Service (AAPS) is available to pre-vet alcohol commercials for compliance.
An AAPS application can be lodged online here.
For further information on alcohol advertising, please refer to the ClearAds Information Sheet for TVCs promoting or including reference to Alcohol in our Handbook.
Motor Vehicle Advertising
If you are advertising a motor vehicle there are a few things you need to consider.
This code provides guidance to advertisers on appropriate standards including:
- portraying images, themes and messages relating to road safety.
- unsafe, reckless and menacing driving.
- unlawful driving practices.
- driving while fatigued.
- depiction of off-road vehicles.
2. The AANA Code of Ethics (AANA Code) also requires that advertisements shall not depict materials contrary to prevailing community standards on health and safety, for example, depiction of a motor vehicle travelling at obviously excessive speeds on public roads or persons in a motor vehicle not wearing seat belts. See a recent motor vehicle Ad Standards determination here.
If a TVC raises concerns under the FCAI Code or the AANA Code, ClearAds will let you know that the TVC may attract complaint under the AANA Code.
3. Price Representations
An ad for a motor dealer that includes a reference to price must specify the 'single price' quantifiable at the time of making the commercial.
This must be displayed as prominently as the dollar amounts of any components of the single price, such as stamp duty, compulsory third-party insurance, registration and dealer delivery charges.
A 'driveaway' price can be advertised provided that the statement is accurate (i.e. there are no additional fees or charges which need to be paid by the customer).
4. The Australian Consumer Law prohibits advertising goods at a specified price if the advertiser is aware or should have been aware that they would not be able to supply reasonable quantities at that price for a reasonable period. Where it is possible that the demand may be greater than the stock available, we recommend inserting a disclaimer "while stocks last". The disclaimer "excludes trade/fleet buyers" may also be used when appropriate.
For further information on motor vehicle advertising, please refer to the ClearAds Information Sheet for TVCs promoting Motor Vehicles in our Handbook.
Updates on the ClearAds Team
A special congratulations to our Legal Counsel, Sarah Spies, who has given birth to a beautiful baby boy, Tasman.
Well done to those in the team who tackled City2surf again this year! Everyone made it out injury free*.
Another special congratulations to our Director, Alison, who shaved 2 hours off her previous time! (just don't ask what her previous time was).
*This does not include injuries obtained prior to the race. Good job Ross.